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Does Nvidia buy business data?

By SourceX Editorial · Updated

Short answer

Nvidia is primarily a technology and cloud-infrastructure partner rather than a direct buyer of business data. Its confirmed public partnerships, with Shutterstock and Getty Images since 2023, involve those companies' own already-licensed content being used to train generative AI models built on Nvidia's Picasso and Edify platforms, with revenue shared back to the content owners rather than Nvidia purchasing third-party datasets outright.

Confirmed partnerships#

Nvidia's own newsroom and blog confirmed a March 2023 partnership with Shutterstock to build generative 3D tools using Nvidia Picasso, and a parallel collaboration with Getty Images to build text-to-image and text-to-video models trained on Getty's fully licensed content.

A July 2024 Nvidia blog post described expanded services, including Shutterstock's Generative 3D and an upgraded Getty Images generative AI tool, both powered by Nvidia's Edify architecture.

How the model works#

Getty Images stated its generative AI tool is trained solely on its own licensed content library, with royalties shared back to contributors, rather than Nvidia separately acquiring outside business data.

This structure positions Nvidia as an infrastructure and model-architecture provider: the content owner (Shutterstock or Getty) retains and licenses the underlying assets, while Nvidia supplies the compute and model technology.

  1. 01Your work records
  2. 02Personal details removed
  3. 03You approve the release
  4. 04Licensed to AI developers
How it works with SourceX: Your work records → Personal details removed → You approve the release → Licensed to AI developers.Illustrative

What this means for a business#

There is no public evidence Nvidia buys general business records directly; its public deals are technology partnerships with stock-media companies that already hold licensed libraries.

A business with proprietary data who wants to explore an AI partnership should note this distinction, infrastructure providers like Nvidia typically license through a content partner rather than buying data directly, so the right counterparty depends on whether a company needs a content licensing deal or an infrastructure deal.

SourceX and Nvidia#

SourceX is not affiliated with Nvidia. This page summarizes public reports; it does not mean Nvidia buys data through SourceX.

Frequently asked questions

Does Nvidia pay companies directly for data?

No confirmed reports describe Nvidia buying data directly; its partnerships are with companies like Getty Images and Shutterstock that license their own already-owned content.

What is Nvidia Picasso/Edify?

Nvidia's generative AI cloud services and model architecture used by partners like Getty Images and Shutterstock to build their own AI tools, per Nvidia's official announcements.

Are Getty Images' AI tools trained on licensed content?

Yes, Getty Images stated its generative AI offering is trained solely on its own licensed library, with royalties shared with contributors.

Sources

Public sources, checked 2026-10-09. SourceX is not affiliated with the organizations named.

  1. Nvidia and Shutterstock partnership announced March 2023 for generative 3D tools nvidianews.nvidia.com
  2. Nvidia and Getty Images collaboration to build generative AI models trained on Getty's licensed content blogs.nvidia.com
  3. Getty Images' generative AI tool is trained solely on its own licensed content with royalties shared newsroom.gettyimages.com
  4. 2024 update on Shutterstock Generative 3D and Getty Images services powered by Nvidia Edify blogs.nvidia.com

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