Question
Can anonymized data be licensed?
By SourceX Editorial · Updated
Short answer
Yes. Data that is genuinely anonymised — so individuals can no longer be identified by reasonably likely means — generally falls outside data-protection law such as GDPR, which makes it far easier to license. The difficulty is achieving that standard. Free text, audio and rich records can often be re-identified, so many datasets are better described as de-identified or pseudonymised, which may still be regulated.
Part of: Trust center
Explanation#
GDPR does not apply to anonymous information, but pseudonymised data (where identifiers are replaced but could be re-linked) is still personal data.
In US healthcare, HIPAA recognises two de-identification methods: Safe Harbor (removing listed identifiers) and Expert Determination.
Examples#
- Aggregated metrics: usually anonymous
- Support tickets with names masked: often still pseudonymous because of free-text details
- Call audio: voices themselves can be identifying
Rights and privacy#
- Document the de-identification method
- Assess re-identification risk, especially with free text
- Prohibit buyers from attempting re-identification by contract
How licensing works#
A business describes its data, buyer demand is assessed, scope and permitted use are proposed, the data is prepared and de-identified, an agreement is signed, and the approved dataset is delivered. See data licensing for detail.
Relevant industries
Relevant data types
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Sources
General information, not legal advice. Editorial policy.
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